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Black Ecolab hand soap dispenser mounted in a public restroom above a mirror
In its 2026 Travel and Sustainability Report, Booking.com – which surveyed 260,000 travellers across 35 markets over the last 11 years – found that more travellers than ever are choosing sustainable options.
Luxury travel companies are responding by implementing various initiatives to reduce their environmental impact.
Travellers are increasingly discerning and seek genuine efforts rather than greenwashing. High-spending travellers have become increasingly willing to pay more for these efforts.
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Sustainability isn’t optional for luxury travel companies anymoreWhat do you think?
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